Mr Kipling mocks 'exceedingly good' strapline axe rumours
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Mr Kipling rubbishes claims it has dropped 'exceedingly good' slogan – Marketing Week
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Mr Kipling 'exceedingly good' slogan may still be kept despite rumours, company say | UK | News | Express.co.uk
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Mr Kipling to ditch famous 'good cake' catchphrase after 47 years | Daily Mail Online
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Mr Kipling - Home
Don't forget that Mr Kipling does make exceedingly good cakes…
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Don't forget that Mr Kipling does make exceedingly good cakes…
Don't forget that Mr Kipling does make exceedingly good cakes…
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Mr Kipling gets ready to drop 'exceedingly good cakes' slogan
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